Primo Hoagies, a restaurant set to open in Sandy Springs on Thursday May 16, specializes in a sandwich that originated in South Philadelphia.

Can you guess the name of this famous sandwich?

Of course, it’s the Philly cheesesteak! Primo Hoagies, a New Jersey-based franchise, will offer that popular sandwich along with six varieties of its signature Italian hoagie at its first metro Atlanta location at Perimeter Town Center, a mixed-use center redeveloped and managed by Ackerman & Co.

Courtney Brumbelow, executive vice president for Ackerman Retail, completed a 1,750 SF long-term lease with franchisee Brian Ottaviano at the center earlier this year.

Brian has been busy attending to the many construction details at the space for the past several months. A Philadelphia native, Brian is excited to bring the restaurant’s gourmet hoagies so popular in Philly and South Jersey to the Southeast U.S.

“What differentiates Primo Hoagies is the quality of the ingredients and the master bakers who make our rolls on-site throughout the day,” Brian said. “We’re very proud of our hoagies and how they’re made, and now we get to share these sandwiches with the people of Atlanta.”

Although the cheesesteak sandwich is synonymous with the city that created it, don’t expect the walls of the Sandy Springs establishment to be covered with pictures the Philadelphia skyline or the city’s sports teams.

“I plan to embed myself in the community of Sandy Springs,” said Brian, who moved to Atlanta after attending Georgia Tech. “This is Atlanta’s restaurant.”

Founded in 1992, Primo Hoagies now operates nearly 100 locations across the East Coast, including as far south as South Carolina, Florida – and now Georgia.

Primo Hoagies is celebrating its first day at the restaurant chain’s first Atlanta-area location by giving free hoagies to the first 100 guests Thursday. Check out the Ackerman Retail Twitter and Instagram channels for additional details.