Our News
July 9, 2025
Interactive Experiences and Local Retailers Open at Lee + White in Atlanta’s West End
The Game Show Challenge, Atlanta Golf & Social and three container village retailers have recently opened at the adaptive reuse mixed-use village
ATLANTA, July 9, 2025 – Two new, interactive experiences just opened their doors at Lee + White in Atlanta’s West End neighborhood. Guests can visit the BeltLine-adjacent, adaptive reuse, mixed-use community to enjoy a live, gameshow-inspired experience at Atlanta’s first The Game Show Challenge location. Atlanta Golf & Social, a public, indoor golf club, also recently celebrated the grand opening of its second location in April.
These openings come on the heels of three new retail concepts joining Lee + White’s container village: Afrentic, which features authentic African apparel and accessories; Bloom Box Collective, which specializes in customized flower arrangements; and Joyful Jarra, a “refillery” offering package-free cleaning and personal care goods. Lee + White established the container village in 2023 with five shipping container spaces and is now adding four additional spaces. The container village was created by co-owners MDH Partners and Ackerman & Co. to provide an affordable opportunity within the development for startups and small businesses to open brick-and-mortar locations to grow their brands.
“These new tenants are the perfect additions to the Lee + White roster,” said Jeff Small, CEO of MDH Partners. “Lee + White is the ideal location for interactive, social concepts and small businesses that are looking for a space to grow their customer base and plant roots in the city of Atlanta. With proximity to the BeltLine and a diverse mix of existing tenants, Lee + White is a unique offering in the market that meets the needs of guests craving a dynamic, community-focused atmosphere.”
The Game Show Challenge is an immersive, interactive experience that puts guests at the center of the action—led by a real game show host. Created by husband-and-wife duo Josh and Patty Brickey, each 60-minute session is packed with high-energy challenges where teams compete for a chance to win real (and sometimes hilariously fake) prizes. Guests spin a towering seven-foot wheel, crack brain-bending word puzzles, guess the most popular survey answers, and test their luck in an all-or-nothing dice roll for the ultimate prize. The Atlanta location at Lee + White spans 3,389 square feet in Building 1000. The first Game Show Challenge opened in Columbia, SC in 2024, followed by Greenville, SC later that year and Charlotte, NC in May 2025.
“Since opening our first escape room nearly a decade ago to now opening our fourth Game Show Challenge location, we have enjoyed helping guests create magical moments,” said Josh Brickey, Managing Partner of Game Show Challenge. “Every experience at Game Show Challenge is unique and endlessly replayable, with games and challenges for everyone to enjoy. We are excited to continue our expansion and bring the interactive experience to Atlanta’s West End at our newest location.”
Atlanta Golf & Social is a public, indoor golf club that combines Trackman simulator technology with a laid-back, casual bar vibe. In addition to the state-of-the-art, simulator golf bays, the community-oriented venue features a full restaurant and an elevated bar experience, which hosts F1 watch parties, MLS games and more. Atlanta Golf & Social offers an approachable way to golf and is available to everyone, regardless of skill level. It occupies 3,767 square feet in the food hall. This is Atlanta Golf & Social’s second location, with its first off Peachtree Road in Chamblee.
“Since opening our second Atlanta location here at Lee + White, we have been able to establish a welcoming, neighborhood space that is perfect for meeting friends for a night out or grabbing coffee with co-workers,” said Jeremy Williams, co-founder of Atlanta Golf & Social. “As Atlanta’s first and only locally owned indoor golf club with multiple locations, we are excited to bring the combination of state-of-the-art golfing and an elevated bar to the West End community. From memberships to lessons and leagues to just walking in and getting a bay, there is a way to golf at Atlanta Golf & Social that is right for everyone.”
President Leo Wiener and Senior Vice President Kelly Wilson of Ackerman Retail, a division of Ackerman & Co., completed the Game Show Challenge and Atlanta Golf & Social leases on behalf of Lee + White ownership, while Robert Satcher of Pintail CRE represented The Game Show Challenge. Joseph Howie of ICON Commercial represented Atlanta Golf & Social. Suzanne Shank and Patrick Green of Ackerman Retail facilitated the container village leases. The new signings bring the number of container retailers at Lee + White to seven, bolstering a lineup that also includes Coastal Green Wellness, Vine & Olive, Highfalutin Press and Westside Cigars.
“These are exciting offerings in our growing retail and entertainment mix,” said Leo Wiener, President of Ackerman Retail, a division of Ackerman & Co. “Atlanta Golf & Social and The Game Show Challenge not only bring fun, interactive activities to Lee + White, but also highlight the evolution of the property into a true mixed-use destination with a diverse blend of retailers, restaurants and service providers, along with high-tech businesses that have established headquarters and production operations at Lee + White.”
Acquired by MDH Partners and Ackerman & Co. in September 2019, Lee + White has become a popular destination for its breweries, restaurants and retailers. In the current phase of the redevelopment, the investment partners added a 19-vendor food hall with several stalls now open, more than 200,000 square feet of creative office space, new retail and the “Great Lawn,” a central gathering and event space. Providing BeltLine access via four direct entrances, Lee + White is located just 0.4 miles from the West End MARTA station and is convenient to all of metro Atlanta’s major interstates, I-20, I-75, I-85 and I-285.
About Lee + White
Reimagining the West End’s former “Warehouse Row,” the 435,581-square-foot Lee + White is Atlanta’s next trendsetting adaptive re-use project. The newest phase of development at Lee + White by co-owners Ackerman & Co. and MDH Partners is bringing creative offices, a food hall, unique retail and expanded BeltLine access, adding to the established businesses that made Lee + White a go-to destination for foodies and beer lovers in the first phase of the development.
This transformation continues in a spirit that recognizes the West End’s rich history, while creating a gathering place for the community and a hub for business. The growing roster at Lee + White includes ASW Exchange, Best End Brewing, Beya Salon Studios, Boxcar, Carbice, A Chiropractic Hub, Cultured South, Doux South Pickles, Grady Health System, Honeysuckle Gelato (production and retail), Hop City, JTEC Energy, Mac Stadium, Monday Night Garage, The Overlook Boulder + Fitness, Plywood People, Team Rehab, Utility Energy Services, Westside Dental and Wild Heaven Beer. Eateries at the Lee + White food hall showcase a mix of local favorites and regional and national concepts. For more information, visit www.leeandwhiteatl.com
About MDH Partners
MDH Partners is an Atlanta-based real estate investment company managing its discretionary funds targeting industrial real estate across the United States on behalf of its institutional investors. Founded in 2005 as the successor to a fifty-year-old local real estate development company, MDH Partners has led and/or participated in over $6 billion (90 million square feet) of acquisitions, developments, and asset management as an advisor and investor. For more information, visit www.mdhpartners.com
About Ackerman & Co.
Headquartered in Atlanta, Ackerman & Co. is a privately held, full-service commercial real estate firm focused on providing quality investment, brokerage, management and development services in the Southeast. The company, founded in 1967, retains an expert team of 100 real estate professionals. To date, Ackerman & Co. has developed and acquired more than 40 million square feet of office, medical, industrial, retail and mixed-use space, has 4 million square feet under management, and a growing focus on self-storage investment. For more information, visit www.ackermanco.com